DTC’s market approach is long term oriented. Even opportunistic distributors are keeping decade long business relationship with DTC as they understand the power of the company. The dynamic DTC brand represents an absolute alternative to mainstream competitors. DTC doesn’t impose but proposes and listens to their strategic distributors to adapt the commercial strategy, the portfolio and the actions to a rapidly changing environment. By doing so, they aim for true win-win cooperation and mutually profitable long-term relationship.